Netflix Gets Serious About Its Anti-Piracy Efforts
A few years ago Netflix had a pretty casual stance when it came to online piracy.
At the time, Netflix CEO Reed Hastings said that they were keeping an eye on the phenomenon, stressing that it’s not exclusively a bad thing. It also creates demand, he argued.
“Certainly there’s some torrenting that goes on, and that’s true around the world, but some of that just creates the demand,” Hastings said. Netflix openly admitted to using torrent download data as a market signal, buying shows that are popular among pirates in a certain region. The best way to beat piracy is to provide good options, the mantra was.
