MSN Search to Challenge Google and Yahoo
The new MSN Search is a full speed ahead effort for Microsoft to catch Google and Yahoo in the search engine race and are about ready to release their MSN Search Engine. Microsoft has offered a search engine since long on their MSN website but they were powered using outsourced technologies such as LookSmart, Inktomi, and Yahoo’s Overture. Only recently with Google emerging as a dominant force in the search engine market, they realized what they were missing on.
In February Microsoft’s Bill Gates commented that Google has blown away Microsoft in the realm of search, confirming that Google “kicked our butts” in a statement given at the World Economic Forum. After offering a subpar search service to their incredibly huge user base, MSN has finally gotten the ball rolling in their direction and Bill may be able to rest well without fearing the Google and Firefox teams chasing after him.
The new MSN Search Beta format can be previewed at http://beta.search.msn.com, and the search results can be previewed on the MSN Tech Preview. But it will not be until Thursday when the true preview test is released.
Mike Valentine of RealitySEO and a Search Engine Journal contributor adds “I’ve given [the MSN Tech Preview] a spin myself and must say that I’m impressed. Although they have no ads on the SERP’s of the preview site, I’m sure they will load it up with the 15 or more Overture ’sponsored sites’ which clutter the results pages on the current search results by the time the new public beta reaches its official launch.”
