Mojave just part of Microsoft's much-needed makeover marketing campaign
You may have heard of the Mojave Experiment: Microsoft took a bunch of XP users who were afraid to move toward Vista because of all the negative press it had received. In an attempt to reverse their negative feelings, the company sat them down in front of the latest desktop OS -- but didn't tell them it was Vista. And, lo, the people said they like it!
Some people have trashed this approach to marketing. Wil Shipley, software developer for Delicious Monster, posted scathing remarks regarding the "experiment," calling it "bad science, bad marketing." Blogger Randall Kennedy said this: "While the Mojave project may help Microsoft grab a few headlines (embarrassing folks by tricking them into contradicting themselves on camera always makes for good copy), it does nothing to address the very real flaws that are causing enterprise IT shops to turn away from Vista in droves."
Meanwhile, popular blogger Long Zheng wrote, "Whatever you think of it, you have to admit it's a pretty smart idea."
