The BYOD phenomenon is old news, with support from most companies. For IT organizations, that means ensuring proper security and management over the mobile devices employees are likely to use. In the last year, Apple's iPhone and iPad have become the new corporate standards due to high user satisfaction and superior security capabilities.
But Samsung has been aggressively promoting its SAFE (Samsung Approved for Enterprise) extensions to Android to bolster its reach into businesses wary of Google's historic lack of concern for security and the rampant malware on Android devices. SAFE targets the first concern. BlackBerry, once the IT darling due to its hundreds of security capabilities, is also trying to gain corporate respect with BlackBerry 10, which supports basic Exchange ActiveSync (EAS) policies out of the box (a first for BlackBerry), as well as a rich set of security features in its retooled BES 10 management server.