Microsoft's Kumo Will Only Come with Minor Tweaks
What can you expect from Microsoft's rebranded search engine? A new name, and not a whole lot else from the sound of it. As you've probably read by now, Kumo is the name that is most commonly associated with the search engine, though Microsoft has not officially named it.
You might think Microsoft had some big new search ideas to roll out along with such a rebranding, but reports don't exactly indicate as much. Microsoft Search Director Stefan Weitz told Silicon Alley Insider the company is only thinking in terms of "small tweaks."