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Microsoft sweats over Google-Yahoo ad deal

posted onJune 16, 2008
by hitbsecnews

Microsoft launched a campaign today to enlist supporters in its opposition to a new advertising collaboration deal between Google and Yahoo, two sources familiar with the matter told Reuters.

One day after the companies announced an agreement allowing Google to sell search ads on Yahoo's website, Microsoft contacted advocacy groups that work to influence policy in Washington.

According to one source who was contacted by Microsoft, the software company said in an email that the Google-Yahoo agreement would "limit choices for advertisers and publishers" and "destroy a competitive alternative".

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