Microsoft shows off JPEG rival

posted onMay 25, 2006
by hitbsecnews

If it is up to Microsoft, the omnipresent JPEG image format will be replaced by Windows Media Photo.

The software maker detailed the new image format on Wednesday at the Windows Hardware Engineering Conference in Seattle. Windows Media Photo will be supported in Windows Vista and also be made available for Windows XP, Bill Crow, program manager for Windows Media Photo said in a presentation.

"One of the biggest reasons people upgrade their PCs is digital photos," Crow said, noting that Microsoft has been in contact with printer makers, digital camera companies and other unnamed industry partners while working on Windows Media Photo. Microsoft touts managing "digital memories" as one of the key attributes of XP successor Vista.

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