Microsoft pursues search improvements, sans Yahoo
While the company only has a 10 percent share of the search market with its Live Search technology, Microsoft has big plans to enhance its platform regardless of what happens with its now-dormant proposal to buy Yahoo.
At the Search Engine Strategies 2008 conference in San Jose, California. on Tuesday, Microsoft's Satya Nadella, vice president of the company's search, portal, and advertising platform group, discussed the company's goals for search but did not want to talk about the company's Yahoo plan.That planned acquisition has not panned out.
"At this point we're focused on building our organic strategy," Nadella said when asked about Microsoft's current interest in Yahoo. Nadella emphasised that search has become easy but there is room for improvement.
