Microsoft to pay people to use its search service
"It's come to this. In an effort to gain more market share, Microsoft plans to start paying people now to use its search service," Wendy Tanaka reports for Forbes.
"The software giant is said to be launching a service called LiveSearch cashback, which will give consumers money back when they buy certain products found on the live.com search site," Tanaka reports. "The move appears to be a desperate attempt by Microsoft to grow search and ultimately boost its search advertising revenues," Tanaka reports.
"After spending a fruitless three months attempting to woo Yahoo!, Microsoft is trying to find ways to rev up its online advertising business, which trails behind Yahoo! and even further behind industry leader Google, which also has the No. 1 search engine with more than 60% market share," Tanaka reports.
