Microsoft cancels Seinfeld ads
Microsoft is cancelling its much-hyped Jerry Seinfeld/Bill Gates advertising campaign.
The company said that it would be ending the campaign in favor of two new advertising strategies designed to tout the benefits of Windows Vista and strike back at Apple's "Get a Mac" advertising campaign.
The first campaign will be titled "life without walls" and will be designed to showcase Windows' reach across multiple devices. The advertisements will highlight the ability to move between handheld, desktop, notebook and entertainment devices seamlessly. "At the core, Windows is about enabling each one of us, as individuals, to live our lives without walls," explained Bill Veghte, senior vice president of Mcirosoft's online services and Windows business group.
