Microsoft Bing a Good Start, but No Game Changer
Microsoft's new search engine, Bing, will help the company gain some search share against Google and has features that users will find helpful, but it is in no way a quick fix for the company's poor position in the search market, analysts said.
As expected, on Thursday Microsoft revealed a rebranded and expanded search engine, which it's promoting as a "decision engine" aimed at helping people better organize search information and find what they're looking for more quickly. The news came after months of speculation about what Microsoft would call its next iteration of Live Search and what new features it would have.
To help users find information more quickly, Bing's algorithm ranks search results based on how relevant they were for other users. The interface also organizes results according to subcategories, depending on the search term, so that people can find the next likely piece of information they may be looking for quickly.
