Apple has sent invites out to members of the press and other guests for a March 25 "special event." The tagline and animation on the invitation strongly suggest that the company's long-rumored streaming TV service will take center stage.
The invitation is accompanied by the words "it's show time." Apple used the same tagline in 2006 for an event at which it unveiled its then-future Apple TV product. TechCrunch editor Matthew Panzarino tweeted out a GIF of the animation: it is a countdown throwback to old films and film production, again suggesting that video content be a focus for the event.
Apple has been courting Hollywood writers and other talent from its rapidly expanding Culver City, Calif., offices in the Los Angeles area. The company is reportedly seeking family-friendly content and has acquired an enormous amount of content from established entertainers. For example, it will reboot Steven Spielberg's Amazing Stores, distribute a film from the Oscar-winning director of La La Land, launch a new series from Battlestar Galactica and Star Trek: Deep Space Nine showrunner Ronald D. Moore, and run a series based on Isaac Asimov's Foundation series of stories. It also has a deal of some sort with Oprah Winfrey.