iPhone Sales Shifting Away From Flagship Model


The iPhone is without doubt among the best-selling smartphones on the market, but the iPhone 5 doesn’t comprise as high a percentage of total iPhone sales as Apple’s past flagship phones.

A report from Consumer Intelligence Research Partners says the iPhone 5 comprised only 68 percent of total iPhone sales during its first month on sale. (The study of 500 Apple product buyers in the United States was conducted a month after the iPhone 5 launched.) That’s still a majority of the phones Apple sold, but it’s a far cry from the 90 percent share the iPhone 4S enjoyed during its first month. That doesn’t mean the newest iPhone is tanking, however. It means cheaper iPhones are selling strongly.