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Intel 'antisocial', says AMD
The VP of advanced marketing at AMD, Patrick Moorhead, has publicly called Intel's refusal to deal with issues like battery life on blogs and Twitter "offensive and derogatory to consumers".
At an impromptu panel of executives at SXSW last week, Moorhead advised the corporate world bog it up a bit and act the twit by getting active on social media. "If you're a large company, a small company or a medium company, it doesn't matter" gushed the Veep, adding, however, it was of the utmost importance to "keep it honest, have integrity and have transparancy".
"At the end of the day, this whole system is based on trust" said Moorhead, warning "If you violate that trust, you're screwed".