Hacked companies could see customer exodus if breached
Research by cyber-security company Positive Technologies has uncovered the depth of impact on customer loyalty in the aftermath of a hacking incident.
Almost half of the 1,000 people questioned by OnePoll (48 percent) claimed they'd cancel accounts if a provider of theirs suffered a data breach. In addition, 35 percent said they would actively avoid choosing a company that had been hacked in the future if they were switching providers.
The survey, completed at the end of October, asked 1,000 full- and part-time employed people (53 percent female / 47 percent male) how they would react if a company they dealt with were breached. Speaking about the findings, Alex Matthews, EMEA technical manager at Positive Technologies explained, “As people wake up to the sensitivity of the data stored about them by the companies which provide their mobile phones, banking, healthcare, leisure and more, they become even more protective.”