Google Plus emerges as heavyweight competitor to Facebook
Last night, you may have heard talk of a mysterious black bar appearing on the top of Google.com. Or you may have even seen it yourself. No, you weren’t hallucinating. It was a sign of something about to show itself. Something big. Google+.
What is Google+? It’s the super top-secret social project that Google has been working on for the past year. You know, the one being led by General Patton (Vic Gundotra) and General MacArthur (Bradley Horowitz). Yes, the one Google has tried to downplay as much as humanly possible — even as we got leak after leak after leak of what they were working on. Yes, the one they weren’t going to make a big deal about with pomp and circumstance. It’s real. And it’s here. Sort of.
You see, the truth is that Google really is trying not to make a huge deal out of Google+. That’s not because they don’t have high hopes for it. Or because they don’t think it’s any good. Instead, it’s because what they’re comfortable showing off right now is just step one of a much bigger picture. When I sat down with Gundotra and Horowitz last week, they made this point very clear. In their minds, Google+ is more than a social product, or even a social strategy, it’s an extension of Google itself. Hence, Google+.
