Google acquires restaurant website builder Appetas
Google has snapped up restaurant website design company Appetas, closing down the company and issuing staff an edict to work on "new endeavors."
Appetas is a company which provides slick and engaging website templates for small businesses, focused on the culinary and restaurant industry. Appetas says that restaurant websites are often difficult to use, host outdated menus and may not be compatible with both PCs and mobile devices, and so Appetas aimed to make the launch of an online presence streamlined and easy for SMBs.
The service also integrates with other food-based services including Foursquare. According to a blog post by the Seattle-based firm, the purchase means that the Appetas service will be immediately closed down, and customers will be moved to alternative platforms.