Facebook hopes to lure Instagram, Snapchat users with prettier redesign

At a press conference held in Menlo Park Thursday Facebook announced a redesign for the News Feed its users see when they visit its site or use its mobile app. The new News Feed focuses on reducing clutter, making visually oriented posts like photos more prominent. It also makes filters for types of content front and center, such as dedicated feeds for posts by friends or posts by pages.

Facebook will borrow the menu format it uses on its current mobile app, which slides out from one side to allow users to navigate. Facebook asserts that this will decrease clutter on the webpage and allow users to focus on content in the News Feed. The separate feed categories (Photos, Friends, Following) will reorganize themselves based on which one users view most.