Europeans leaving Android smartphones for iPhones
Apple's latest iPhones continue to be in high-demand in Europe half a year after their launch, leading up to a market share boost on the old continent according to a new report from Kantar Worldpanel ComTech. And it is happening at the expense of Android, which, while still the most-popular smartphone operating system in Europe, is seeing part of its local users fleeing to iPhone 6 and iPhone 6 Plus.
In Q1 2015, iPhones claimed 20.3 percent of the European smartphone market, a 1.8 percentage points increase over Q1 2014. During the first quarter of the year, 32.4 percent of new customers were Android defectors.
Android also ceded market share to Windows Phone, which, just like iOS, grew by 1.8 percentage points year-over-year, reaching 9.9 percent market share in Q1 2015. Google's mobile operating system declined to 68.4 percent market share, shaving off 3.1 percentage points year-over-year.
