Digg And Microsoft Strike Ad Deal
Microsoft will broker online ad sales for social news site Digg.com, the two companies said on Wednesday.
Microsoft also announced a similar deal this week involving its in-game advertising subsidiary Massive. Massive will serve contextual ads inside five select Electronic Arts video games.
"This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg's growth," said Kevin Rose, CEO of Digg, in a blog post. "Best of all, it lets the Digg team completely focus on new feature development."
Rose said that Federated Media, which had been the company's advertising partner for the past year and a half, would continue working with Digg on integrated sponsorships and custom programs.
