Coinbase users can convert crypto into gift cards

It’s still quite hard to buy physical goods using bitcoins or ethers. Coinbase plans to (partially) solve that issue with a new partnership with WeGift. Coinbase customers in Europe and Australia can now convert their tokens on their Coinbase account into digital gift cards for popular stores.

For instance, you’ll be able to buy gift cards for Uber, Tesco, Google Play, Marks and Spencer and more. The feature is now live in the U.K., Spain, France, Italy, Netherlands and Australia.

While WeGift promises gift cards for dozens of merchants, most of them are restricted to customers based in the U.K. If you live in another country, you’ll only get a handful of options. For instance, in France you can only buy gift cards for Décathlon, Bloom & Wild, Global Hotel Card and Ticketmaster. Coinbase says that it will adding be more retailers in the coming months.