A Chinese electric car startup is trying to take on Tesla by making its cars more like an iPhone
When automakers promote electric cars, they tend to highlight two performance metrics — range and acceleration — in an effort to disprove the stereotype that electric vehicles are less powerful and more inconvenient to own than their gas-powered counterparts.
But for the Chinese electric vehicle startup Byton, performance metrics are secondary to interior features like cabin space, touchscreens, and adjustable seats, and their ability to make a ride more comfortable, Byton president and co-founder Daniel Kirchert told Business Insider.
Fast acceleration is "not meaningful for most consumers," he said. "The area that we want to be number one is in terms of spending quality time in the car on the move, being able to do all of the things you would like to do in a very comfortable way."
