Can Microsoft overtake Apple in 'coolness'?
Certainly much of the Apple brand revolves around being superior to its counterparts. This belief generates a sense of elitism among Mac users, not all of course, but a decent number. The "I'm a Mac" ads have portrayed PC users to be as "uncool" as a dirty sock, and though this may not have originally been the case, due to the propagation of the ad itself, it would seem like this is the case presently.
As Apple products have developed a sub-culture it seems that Microsoft was not to be left behind. At PDC2008 an alpha version of Windows 7 was presented and has been met with positive reviews and praise amongst most, such has not been the case with a Windows operating system in quite some time. People are voicing their satisfaction with the new "Superbar" and the refinements to the Aero experience seem to be a welcome addition. Though hard to believe, there have even been posts on web forums in which Mac users have stated they will consider moving to Windows once Windows 7 is launched.
