Aussie expert slams guaranteed spam scheme
Australian anti-spam vendor New Millennium Solutions sees potential dangers in a scheme by Internet giants Yahoo and America Online (AOL) to offer a 'certified' email service that guarantees credible senders delivery for a fee.
It could lead to a constant deluge of unstoppable spam from major marketing and advertising companies that pay ISPs for this privilege, according to NMS Chairman, Peter Stewart.
Yahoo and AOL confirmed their plans this week. They say that businesses with proven legitimacy and email track records will be assured of message delivery to recipients' main Yahoo or AOL inboxes for a quarter of a US cent to one cent per message.
According to Goodmail Services, which worked for more than two years with AOL and Yahoo on the certified email service intended to thwart phishing and other online scams, the certified email will bypass spam filters and be routed directly into recipients’ main in-boxes.
