Apple's iOS is the new Windows

Over the last six months, Apple earned $22 billion on revenues of over $98 billion, while selling 85 million iPhones and 42 million iPads globally. The profits Apple is now earning in mobile dwarf the best mobile profit performance records set by Nokia in 2008 by more than a factor of three. Why are Apple's competitors not beating back its advances?

How is it possible that Apple has managed to rapidly sop up the majority of the entire mobile device industry's profits, and has since then continued to dominate the direction of the industry? The answer is an interplay of three factors: a product with clear value to a large audience; a platform that makes it sticky and resistant to competitive erosion; and its ability to fuel auxiliary sales among supporting partners.