Apple Warned Intel to Slash Power Consumption

Apple threatened to drop Intel as a component supplier unless it produced chips with drastically lower power consumption, it has been reported.

Greg Welch, director of Intel's Ultrabook group, made the comments to the Wall Street Journal when explaning the motivation behind the company's new Ultrabook concept.

Welch said that Apple was adamant that Intel had to create chips with lower power consumption or it would lose Apple as a customer. "It was a real wake-up call to us," Welch told the WSJ. Intel acknowledges that the Ultrabook form factor -- an ultra thin-and-light laptop -- is inspired by two of Apple's most innovative products of recent years, the MacBook Air and the iPad.