Apple, IBM Deal Is a Winner, No Matter How Cynical the Viewpoint
Although some brand it as "all gravy" and clever marketing, analysts agree that Apple's deal with IBM will benefit both sides.
Apple CEO Tim Cook, in a television interview with CNBC about Apple's newest partnership with IBM, said, "It's profound. It's historic. It's landmark."
Announced July 15, the deal involves the pair creating more than 100 industry-specific enterprise applications; IBM getting to put the big-data know-how and enterprise-class solutions that it's known for on some of the most-liked hardware in the world, and with an enterprise-tailored version of Apple Care included; and Apple to increase its enterprise market share, and sell more iPhones and iPads, while leaving to IBM the enterprise nitty-gritty it has never been keen to deal with.
