American Express lets Twitter users shop via tweet
American Express is rolling out a new service on Twitter that lets card holders make purchases on the social network through specialized tweets.
Dubbed "Amex Sync," the technology integration will allow Amex users who sync their cards with Twitter to buy products just by including special hashtags. It launched on Monday with an offer for discounted Amex gift cards and will expand to include a range of physical products from companies including Amazon, Sony, Urban Zen and Microsoft's Xbox business.
It works like this: Cardmembers can sync their eligible cards to Twitter by going to sync.americanexpress.com/twitter and adding a billing and shipping address. Starting Monday, users can tweet #BuyAmexGiftCard25 to purchase a US$25 Amex gift card for $15. The system sends users a confirmation tweet in their @ Connect tab within 15 minutes, and after the user tweets back to confirm the purchase, the product will ship to the address on file via two-day shipping, courtesy of American Express.
