AMD's 'Puma' Notebook Platform To Pounce On Intel
Advanced Micro Devices (NYSE: AMD) on Wednesday launched its first platform built solely for notebooks, leveraging its ATI graphics technology to try to make its new products more attractive thanIntel (NSDQ: INTC)'s.
In unveiling the platform, codenamed Puma, at the Computex conference in Taipei, Taiwan, AMD goes head-to-head with Intel's Centrino platform. The new components within Puma include the Turion X2 Ultra Dual-Core Mobile processor and the AMD 7-series chipset. The latter comprises the AMD M780G and SB700.
Since buying ATI Technologies in 2006, AMD has sought to leverage the graphics chipmaker's technology to try to surpass Intel in performance when processing video and other graphics intensive chores. PCs are increasingly being used for entertainment, such as video, music and photos, so a machine's graphics capabilities are becoming a competitive advantage for computer makers.
