Amazon switches to Microsoft from Google

posted onMay 1, 2006
by hitbsecnews

Microsoft Corp. scored an important win against rival Google Inc. over the weekend, as Amazon.com began using its technology to power the Internet retailer's A9 search unit.

Microsoft's new Windows Live is at the core of the company's efforts to win online advertising dollars away from Google Inc. and Yahoo Inc.. A9 had previously been powered by Google.

Amazon's search engine, A9, breaks down searches into various categories, such as Web searches, book searches, and blog searches. It is a stand-alone search site, www.a9.com, as well as the search technology used on the www.amazon.com Web site.

A9 Chief Executive David Tennenhouse told Reuters that Windows Live presented a "very interesting, powerful Web search option" that had previously been featured on the A9 site.

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