3rd Party ATi Products on the horizon
ATI has unveiled a new business strategy that will see the Company enter into manufacturing and
distribution partnerships with leading original design manufacturers (ODMs) and add-in board
manufacturers (AIBs) - a move that will significantly increase sales and distribution penetration of
ATI chip technologies worldwide. Practically that means ATI will now let third party manufacturers
to make cards based on chips developed by ATI.
It does not mean we will not see ATI branded products in the future - ATI will continue to provide
chips and board products to OEMs in the value, mainstream, high-end and workstation markets
and will continue to support ATI branded products in the retail channel. What we will definitely
see, are, for example, Hercules or ASUS branded products based on RADEON or RADEON2
chipsets.
More precise information about the new business strategy will be unvealed at Computex next
week.
