Tech think tank's website rejects browser do-not-track requests
The website for the Information Technology and Innovation Foundation (ITIF) now tells visitors it will not honor their browsers' do-not-track requests as a form of protest against the technology pushed by privacy groups and parts of the U.S. government.
The tech-focused think tank on Friday implemented a new website feature that detects whether visitors have do-not-track features enabled in their browsers and tells them their request has been denied.
"Do Not Track is a detrimental policy that undermines the economic foundation of the Internet," Daniel Castro, senior analyst at the ITIF wrote in a blog post. "Advertising revenue supports most of the free content, services, and apps available on the Internet." Behavioral advertising, which tracks Web users in order to deliver relevant advertising to them, is a service in which "everyone wins," he added. "Ad-supported websites increase their revenue, users receive fewer irrelevant ads and more free content, and advertisers get to be in front of their target audiences."
