A Seven-Step Guide to Protecting Customer Privacy
Think protecting customer privacy is only an issue for business giants like Facebook and Sony? Think again.
Many small companies have lost customer trust or even been sued over privacy mishaps in recent years. And they're likely to face more problems as digital data files grow in size and importance to modern business.
You are legally, if not morally, obligated to treat your customers' private personal data respectfully and fairly. But protecting customer privacy need not be a drain on your company. Done wisely, it can create customer goodwill and even lift sales, while reducing business and legal risks. Such a strategy involves more than securing a network from hackers and posting a boilerplate privacy policy. Here are seven steps that can help you build a comprehensive and effective privacy plan:
