New Mozilla Browser Add-On Visualizes Who Is Tracking You Online
In the hour that Mozilla CEO Gary Kovacs lets his 9-year-old daughter surf the web every day, her wanderings have been tracked by dozens of sites.
To some degree, it's to be expected. Tracking our online behavior is big business. The revenues involved in the top online tracking companies in the space is over $39 billion, Kovacs says. It's not something that will be slowing any time soon.
But that isn't for a lack of trying. Kovacs unveiled a new Firefox add-on named Collusion on Tuesday at the Technology Entertainment and Design conference (TED), a visualization tool that depicts the number and different types of sites that are tracking your browsing as you surf the web. "Privacy is not an option," Kovacs said in his presentation. "It shouldn't be the price we accept for just getting on the internet."
