Microsoft's Bing bods exploit fanbois' Apple maps misery

Microsoft’s Bing team is taking advantage of Apple’s map app misery to make a push for Redmond's own cartographic efforts.

In a cheeky blog post, Microsoft invites iPhone 5 users to use Bing Maps to get around instead of Apple’s own shoddy substitute for Google Maps. The blog is titled Just Got a New Phone? Time to Download the Bing App, and avoids explicitly naming the iPhone 5, which launched last week, while making its point clear. Microsoft says:

It’s the time of year when new phones are hitting the market. You may be holding a brand new smartphone and wondering which apps have the essential search and mapping functionality you need. Well, you’re in luck because Bing has you covered.

With the Bing App for iPhone, we can help you find what you need and help you get there – whether it’s down the street, on the other side of the world, or somewhere in between