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MasterCard to roll out 'selfie' authentication

MasterCard will soon allow its customers to verify themselves through facial recognition when making payments after a successful trial of the technology.

This time last year MasterCard said it had partnered with First Tech Federal Credit Union in the US to test the effectiveness of letting customers verify their transactions through facial and voice recognition as well as fingerprint matching. It later expanded the trial to the Netherlands.

At Mobile World Congress in Barcelona overnight the payments company said it was planning to bring this "selfie pay" feature to 14 countries following positive user feedback. Through MasterCard's mobile app, users enter their credit card information and hold their device's camera in front of their face to take a picture.

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