Google delivers 'disavow links' tool to help combat link spam
Google launched a new tool today that allows Webmasters to eliminate links to their site that they believe might be hurting its search rankings.
Announced at the Pubcon conference in Las Vegas today, the "disavow links" tool is designed to help sites that have already been warned by Google of manual spam actions based on "unnatural links." The tool is recommended as a last-resort solution to link spam -- disreputable or irrelevant links that may hurt a site's search engine results ranking.
"By removing the bad links directly, you're helping to prevent Google (and other search engines) from taking action again in the future," Jonathan Simon, a Google Webmaster trends analyst, wrote in a company blog post. "You're also helping to protect your site's image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business."
