Bluebox Unveils Mobile App Security Offering

Bluebox emerged from stealth mode today with a new offering that aims to address mobile app security demands. Instead of trying to solve the bring-your-own-device (BYOD) challenge, Bluebox is positioning itself to offer bring-your-own-apps (BYOA) technology for both Android and IOS devices.
Bluebox is backed by Andreessen Horowitz and Sun Microsystems co-founder Andy Bechtolsheim, and recently announced an $18 million round of funding to fuel its efforts.
Bluebox CEO Caleb Sima explained to eWEEK that his company's technology is focused on data security as opposed to device security. The Bluebox offering includes a feature called instant app protect that enables an administrator to secure any application. The data-wrapping feature in Bluebox provides fine-grained control for visibility and access on a per-document level. At the enterprise level, there is a dashboard that can be tracked to manage and secure all the data.