Apple Music reaches 11M trial members after five weeks
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In revealing hard numbers to USA Today on Thursday, Cue offered the first real indication of how well Apple's streaming music service is faring after its launch at the end of June.
"We're thrilled with the numbers so far," Cue said.
To put those numbers into perspective, streaming music heavyweight Spotify boasts about 80 million users worldwide, 20 million of whom pay regular monthly fees for access to ad-free, on-demand content. That would put Apple Music at half the capacity of an industry leader if each existing trial member converts their single-user or family plan to a full paying membership. After a free three-month trial, users can continue to use Apple Music for $9.99 per month, or $14.99 per month for access on up to six devices.
