You can't get your hands on one until September 19th, but that hasn't stopped Apple fans from forming an orderly queue already.
With tent pitched the first eager enthusiast was Daniel Rodrigues, pictured above.
He has set up camp outside the famous Regent Street Apple Store in London. It's unclear whether he's an Apple fanatic or has been paid to stay in line, but what we do know is, he's got a very long wait ahead. The iPhone 6 was unveiled yesterday in Cupertino, California.