Kickstarter has posted its post-mortem on how Europe’s most-crowdfunded project suddenly collapsed, marking the first time the company has hired a reporter to examine a failed project.
In a 13,000-word article first sent to backers of the Zano handheld drone and then re-posted on Medium, journalist Mark Harris concluded that Wales-based Torquing Group over-promised and under-delivered due to incompetence rather than malice.
"I don’t think any amount of time or money with those people would have resulted in a success," Harris told Ars. "I got the impression they were in over their head. They were out of their depth."