BlackBerry is taking the same approach with its Internet of things platform, launched Wednesday at International CES, as it is with its smartphone business: Aim at its core markets.
In IoT, the struggling mobile vendor has found an emerging area of technology where it may have the right combination of strengths. The company signaled as much last May when it announced Project Ion, a future cloud-based service it said would make it easier for enterprises to develop IoT software.
BlackBerry has unveiled its new mobile-device management and security platform and struck wide-ranging partnerships to bolster its capabilities, sending its shares more than 6 per cent higher.
BlackBerry said it would team up with Samsung to provide a "highly secure mobility solution" for Samsung's Android phones. The system couples the Canadian company's device management capability with the KNOX software embedded on Samsung's Galaxy phones and tablets, and will be available in early 2015, the companies said.
BlackBerry's new square-faced, enterprise-targeted Passport smartphone hit 200,000 preorders within two days of their debut online on Sept. 24, selling out the devices for now and giving the company some pleasant news after what has been several years of disappointments.
The 200,000 preorders were announced by John Chen, BlackBerry's CEO, during a first-quarter 2015 earnings call with analysts on Sept. 26 and have been confirmed by BlackBerry.
Yes on top of the Blackberry Passport launch we have a new scandal. Apparently if you put your new iPhone 6 in your back pocket and sit down it bends. Granted I think anyone who puts their phone in their back pocket is an idiot but this showcases some of the design tradeoffs that Apple makes that Blackberry reverses. For Apple design, weight, and thin are high priorities which tends to result in phones that are very attractive but also relatively fragile. For Blackberry battery life, security, and practicality dominate and that makes for a very different phone and experience.
BlackBerry announced its Passport smartphone today and bet large that there are users who will want a qwerty physical keyboard with a wider, square, 4.5-in. display.
The new smartphone went on sale in the U.S. today at ShopBlackBerry.com for $599 unlocked. Several U.S. carriers, including AT&T, are expected to sell the device later this year for about $250 on a two-year contract, BlackBerry officials said. Amazon.com will also offer the smartphone although pricing wasn't disclosed.