MasterCard Eyes Facial Scans for Mobile Purchase Security
An experimental project will look at how facial scans taken with mobile devices could be used for online purchase authorizations.
MasterCard is looking at using facial recognition and fingerprints as more secure and simpler ways of authorizing consumer purchases made using mobile devices.
The company, one of the largest credit card processing firms in the world, will launch a pilot program this fall with about 500 customers who will use fingerprints and/or facial scans to confirm their identities with MasterCard, enabling their mobile purchase transactions to be approved without having to manually enter passwords or security codes. The initiative, which was unveiled in a July 1 report by CNNMoney, will ask customers during their mobile check-outs to hold up their smartphone and snap a photo of themselves, the report continued.
