Flip side to Burger King Twitter hack: Many new followers

http://en.wikipedia.org/wiki/Burger_King

Burger King saw a surprising upside after its Twitter account was compromised on Monday: tens of thousands of people began following its account.

Those people may have started following the burger chain's feed in hopes of seeing more bizarre and profane messages. But by Monday evening, the company tweeted: "Interesting day here at Burger King, but we're back! Welcome to our new followers. Hope you all stick around!"

Burger King's followers, which numbered around 50,000 as of Monday evening, shot up to more than 110,000. Company officials could not immediately be reached. It was unclear who was responsible for the hack. Much of Twitter's business plans revolve around making its platform attractive to companies to reach out to users.