Facebook now lets users include hashtags in posts

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Facebook is setting itself up to introduce the hashtag to status posts, per a press release from the company Wednesday. The company acknowledges that the feature is “similar to other services like Instagram, Twitter, Tumblr, or Pinterest,” and will in fact integrate with the hashtags used on Instagram.

Prior to this move, hashtags on Facebook had little purpose other than to mock the feature so often used on Twitter and Instagram to categorize posts into a single, thematic feed. Facebook noted that previously, while it was able to see the trends in what people were discussing (the “Red Wedding” episode of Game of Thrones and the NBA Finals among them), there was no way for readers to see a cohesive stream of those posts. During TV primetime, between 88 million and 100 million users out of one billion are circling the site, Facebook says.