The cost of doing business at the RSA Conference
Each year, hundreds of vendors head to the RSA Conference in San Francisco, California, arguably the largest security gathering in the U.S. For many of those vendors, the show is a requirement, but there's a steep cost involved. For smaller companies, the show can create a sink or swim environment.
The 2014 RSA Conference began like any other show. On Sunday, workers and booth staffers moved about in order to put the expo areas together before the floor opened for a preview on Monday night. Outside of the Moscone Center, where the RSA Conference is held, a group of people are standing around smoking, discussing their frustrations with the booth design and building process.
As it turns out, the events team for this vendor didn't share the details of the extra costs associated with their presence at the show, and they're concerned over budgets for the week, as well as the rest of the year. They're a small vendor, so money is tight, but they're hopeful the show will do some good.
