Actually, there is something new about Apple's upcoming iPhone 7
Despite a flurry of incessant news reports maintaining that Apple is poised to bore its customers to death with a completely snooze-worthy iPhone 7 this fall, there's actually excessive evidence providing reason to believe that the portended death of iPhone 7 has been greatly exaggerated—for reasons that should be obvious.
Before examining what's actually in the pipeline for this fall's new iPhone 7 lineup, first consider why there's so much talk of "nothing new" among so many analysts and columnists who happen to be aligned with Google.
After all, this is not the first time they've been embarrassingly wrong about Apple. iPhone came out in 2007 and it's now 2016, so that means they've collectively been wrong for nine of the last nine years. I know; I write about it all the time.
